Business Fundamentals Textbook, Test Bank

1. The business eco-system: your path to finding the pot of gold at the finish of the rainbow!

1.1. The business eco-system: the business eco-system

1.2. The sun rise of your new business accessing market alternative: the initial rim of the wheel

1.3. Sales: the essential rim of the wheel

1.4. Strategy: the tactical rim on the wheel

1.5. Branding will make your blossoms bloom!

1.6. Stakeholders: the connective rim on the wheel

1.7. Ethics: the authentic rim on the wheel

1.8. Operations: the logistical rim on the wheel

1.9. New product: the tangible rim on the wheel

1.10. Let the fruits of your labor blossom: the new product/service launch occasion plan

1.eleven. Public relations: the sensational rim on the wheel

1.12. Mentor insights: the “where the rubber meets the road” spokes on the wheel

1.thirteen. About this author and acknowledgements

2. The thoughts of the entrepreneur: your entrepreneurial journey begins by embarking by yourself hero’s journey!

2.1. Entrepreneur evaluation survey

2.2. Entrepreneurial mindset enhancing activities

2.3. Chapter summary

3. Business fashions and marketing:an overview

3. Learning objectives

3.1. What is a business model?

3.2. Success factors

3.3. Consumer advertising models

3.4. The advertising model

3.5. Identifying market needs

3.6. Business to business advertising models

3.8. Market research to discover out the potential marketplace for funeral companies in monterrey, mexico

3.9. Discussion questions

3.10. References

4. How to organize and lead an entrepreneurial venture

4.2. Organizational issues

4.3. Organizational phases of growth

4.4. Flat versus tall organizations

4.5. Centralized versus decentralized organizations

5. Selecting and managing your team

5.1. Competitive advantage by way of human resource management

5.2. Providing worker voice and influence

5.3. Recruiting workers

5.4. Evaluating recruiting policies

5.5. Employee training

5.6. Aligning worker profession improvement with organizational growth

5.7. Performance appraisal

5.8. Determining base pay

5.9. Meaningful job design

5.10. Termination

5.12. Exercise

6. Marketing on a global scale

6.1. Defining marketing

6.2. The function of promoting within the firm: a basis for classification

6.3. Defining worldwide marketing

6.4. The worldwide marketing plan

6.5. The international advertising environment

7. Operations management

7.1. What is operations management?

7.2. The input/output transformation model

7.3. Operations decisions

7.5. Special matter: complete high quality management

7.6. Special subject: supply chain management

7.7. Special subject: just-in-time and lean systems

8. Securing and managing exterior relationships

8.1. Introduction to exterior relationships

8.2. Marketing exchanges and partnerships

8.3. Choosing the right relationship

8.4. Strategies for exterior relationships

8.6. Exercises

9. Financial and managerial accounting; financing your organization

9.2. Why an accounting system is important

9.3. Basic types of accounts

9.4. Chart of accounts

9.5. Basic financial statements

9.6. A quick historical past of accounting and double-entry bookkeeping

9.7. Ledgers

9.8. Advanced reviews and analyses

9.9. Budgets

10. Leveraging with info technology

10.2. Is tools for the start-up organization

10.3. Moving ahead with data systems

10.4. Know what your prospects want

10.5. Using information expertise competitively

10.6. What is is risk management

11. Competitive intelligence

11.2. Definition

11.3. Importance and objectives of competitive intelligence

11.4. Information collection methods

11.5. The industry environment

11.6. Porter's 5 forces and the evaluation of competitors

11.7. Methods of evaluating competitors

12. Business ethics in a nutshell

12. What is ethics

12.1. Management: the meta profession

12.2. Corporate social responsibility

13. Adding merchandise and services

13.2. Where does innovation come from?

13.3. Innovation by way of business models