Google updates: fall 2021

Search engines routinely modify their search algorithms to provide users with the highest quality and relevant results. So today we're going to talk about updates to Google Search in the fall of 2021.

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Snippet titles are able to be replaced by the search engine.

Google started changing the titles of snippets within search results in mid-August. It is not always the best option for businesses. According to Google the robot alters the title of the snippet where it does not adequately describe the contents of the page. The main concerns for Google are missing titles or elements that are not present, as well as page content.

Google believes that the title should accurately represent the page and provide information. It shouldn't draw people's attention. It is therefore not appropriate to have the same title for each page, regardless of its content. When this happens, the system adds the text on the page.

Here are some titles Google considers to be not relevant.

• Obsolete titles (Criteria for Admission to Ohio University 2020);
• (...
• Template titles are listed on several web pages.
• Inaccurate Names (Giant Toy, Teddy bears and polar bears Site name);

Google published the Control your title link in the manual for search results in autumn 2021. This manual is focused on title links which are clickable title that appear above search results snippets. The manual also provides tips on how to make titles. The search engine also released guidelines for the creation of informative snippets. Following these guidelines can help stop the algorithms of Google from replacing snippet titles.

The search engine recommends the following:

• Create a unique title for every page
• Use short and informative titles that reflect the page's content.
• Using brand elements within the title. It is possible to include the company name at the beginning or end of the title text, and separate it by a colon an hyphen, or v-bar.
• Be careful not to use excessively many keywords. Beware of using too many keywords.

In the same way, the documents explain the way Google presents snippets of information in its search results. The search engine may use snippet titles that do not conform to the recommendations.

• Text on the page is marked with a certain style;
• The body of the page text;
• The text of the links to the page.
• Subheading and heading tags h1-h6;
• Link text at the bottom of the page

According to Serpstat.com, between August 2021 and September 2021 Google altered the snippets used for 60% of the URLs that were studied (7,185 out of 12,000).

This information is useful for optimizers and other professionals who develop meta tags (such small business owners with a website) to control titles and fragments. The title must be informative, not excessively long, and also not too crowded.

Online stores: SEO updates

In the fall of 2021 Google changed its SEO promotional guideline for E-commerce. The guide includes information on:

• The addition of structured data related to E-commerce on your site
• Design of an URL structure to the online store
• The launch of an online store
• Analysis of search engines on the design of the online store;
• The impact of pagination and slow loading (gradual or delayed loading) of content on site's ranking in Google;
• Customers and other internet users can view the contents of online stores by using these services.
• Google allows for the transmission of product data (feeds)

The guide explains that online store items appear both in search results as well as in the Google Lens, Google My Business as well as Maps services. Google encourages reviews of products as well as feeds of products and customer service points to be advertised.

This guide is especially useful for projects that are new because it gives up-to-date advice on how to create and start an online shop.

In September, Google announced the use of MUM (multitask unimodal model) technology for multimodal search using Google Lens. Using the image and text search function will make it easier to locate answers to difficult questions. For instance, you can take a picture of a damaged bicycle and make a how-to-fix request simultaneously.

This technology is also useful for online shopping. For instance, a customer could use this feature to search for socks with the same pattern as their shirt. This new feature will be available from the beginning of 2022.

This is why it's crucial. Multimodal search is another way to promote your product range. A proper markup of the product's card and accurate data on the product can help increase product visibility through this avenue.

A new approach to assessing websites quality and business quality

It was reported that the guidelines for evaluating quality of search were revised in October. The new version of the document is:

• A more precise definition of the subcategory YMYL Groups of people. The subcategory now includes various social and economic collectivities (e.g. gender identity or caste, the victims of violent incidents and their relatives, people with immigration status, and others). Publishing content that is related to these groups will be more dependent on the E-A-T principle.
• New guidelines have been released for analyzing the reputations of websites and content creators. Google has also modified the way it evaluates the credibility of a website (expert) and also what it considers reliable sources of information about reputation. When evaluating a site's reputation, Google considers the type of content as well as whether the site is part of YMYL (Reminder: YMYL is an acronym for Your Money- Your Life. Google evaluates blogs and websites pages that might affect the financial wellbeing of users or health. For a YMYL-related site (e.g. the clinic's information page) it is the positive feedback from experts that are crucial. The feedback of customers is vital when it comes to online shops. This is a significant update because it shows that customer feedback is more valuable than informational YMYL websites, whose EA-T might differ.

Quality of the page's rating

Since the year 2020, based on the E-A-Tmodel, Google has assigned each page an overall Page Quality Rating. Every web page must have a goal and each page must fulfill that purpose. The Page Quality Rating helps to determine the purpose of a page and how well it meets that purpose. We have discussed the subject more in this article.

In the month of October, 2021 Google added a new Page Quality Rating.

• The definition of the word "upsetting offensive" is now a little more concise. It will no longer overlap with the pages of the lowest quality section. The robot will not combine both meanings.
• They have updated the criteria used to evaluate quality of pages and have expanded the category of the pages with the lowest quality. Content of low quality can be now considered to be information that could be harmful to others or specific groups of people. Inflicting harm, for example it is when you publish confidential information on a person, without their consent. Also, it includes content that promotes murder or suicide or promotes dehumanizing stereotypes of a particular group.

Conclusion

• These criteria have been added to help you assess the level of quality of a site as well as the business it represents. The criteria used to judge low-quality sites and bad content are now more clear.
• There are many more ways to advertise online stores products: they appear in search results and services provided by search engines.
• Google Search has been updated to provide the best results. These include credible websites that are of high-quality and reliable.
• Google alters the title of a page when it finds it in its perception, inaccurate or misleading. The guidelines and rules of Google will guide you when it comes to formatting the title.
• It is expected to be possible soon to search simultaneously for an image as well as a text in the new year.